Held on the iconic Brabazon Course from 26 to 30 August, the British Masters is one of the standout events on the DP World Tour calendar. The week began with a Celebrity Pro-Am before four days of championship golf, bringing leading players, guests, sponsors and spectators to a venue that has itself hosted the Ryder Cup four times.
For Natural Green, the brief was about enhancing the event environment without distracting from the golf itself. Through carefully considered planting, florals and feature pieces, the team helped define hospitality spaces, create natural focal points and make key guest areas feel more welcoming and distinctive.
Creating spaces within hospitality
One of the major elements of the installation was within the Sir Nick Faldo Pavilion, where Natural Green provided approximately 21 metres of planting. Blue planters filled with a mix of lush greenery and florals were used to create natural dividers within the hospitality area, helping to break up the space while keeping it open, elegant and visually connected.
It is a simple but highly effective example of how planting can do more than decorate a venue. Used well, it can help organise a large hospitality area, influence how guests move through it and create smaller, more intimate zones without the need for hard barriers or screens.
Making an entrance
First impressions matter, particularly in a premium hospitality environment. At key entrances, planters featuring bay trees were used to create height, symmetry and focus, helping to frame arrival points and signal the transition into hospitality spaces.
Elsewhere, planters filled with a variety of foliage were positioned around the site to add interest, soften temporary structures and support wayfinding. The combination of greenery, structure and repetition helped create a consistent visual language across different parts of the event.
Florals in the detail
Inside the hospitality areas, beautiful white floral table centres presented in contemporary glass squares added a clean, elegant finishing touch. These smaller details are important. While statement planting creates scale and structure, table arrangements bring the styling closer to guests and help make dining and hospitality spaces feel considered and complete.
Natural Green also provided planting and decorative elements across other areas of the site, ensuring the experience remained cohesive as visitors moved around the event.
Planting with a purpose
At an event on the scale of the British Masters, every element needs to work hard. Planting can add colour and softness to temporary structures, frame entrances, provide natural screening, create boundaries, support wayfinding and help a large event feel more established and welcoming. That is particularly important within sporting hospitality, where guests expect an experience that complements the quality and prestige of the event itself.
We were proud to support the British Masters at The Belfry and to play our part in creating an attractive, welcoming environment for guests across a busy five days of world-class golf.
Planning a sporting event, hospitality area or brand activation?
Natural Green can support everything from statement planting and florals to furniture, bars, bespoke features and complete creative environments.
Talk to our team about how we can bring your next space to life connect@naturalgreencs.com
